Competition in the feminine health market is high and you need to stand out whilst being sensitive to the subject matter and how the product is perceived by the customers. For ReplensMD we established a new, slightly fun way to address how the product helped various groups of customers.

Through a new website and UK wide advertising the brand could engage with both customers and health care professionals offering free sample packs, clearly showcasing the ReplensMD product range, a helpful symptom sorter tool and a fresh media centre.

The new brand message has also been rolled out through a series of printed collateral to increase awareness through healthcare professionals and the major pharmaceutical retailers.

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